The CitizenM, Shoreditch, is one of three London locations for this Dutch Hotel Chain. The chain is aimed at providing hi-end designs and amenities, for an affordable price. I recently visited the ever-trendy town of Shoreditch and took the opportunity to stay in one of their incredibly modern rooms.
The line of hotels is owned by Delhi-born businessman, Rattan Chadha, who started out in the business of hotels after selling a Dutch clothing company he owned. In an interview, he spoke of how he wanted to combine utility, style and affordability in an attempt to create a hotel he, himself would enjoy staying in.
The overall design is an architectural collaboration between Dutch and Anglo-Saxon styles. From its Dutch influence, there is a lot of emphasis on the horizontal lines within the structure; rooms and halls are quite narrow but bursting with colour and ornament. The Anglo-Saxon influence is mainly seen on the exterior. The outer brickwork of the erection is purposely urban, as a nod to the location’s previous use as a brick railway viaduct.
Once you enter, the first thing you realise is that there are no check-in desks. Instead, you put your card and information into a kiosk at the front and receive your key within a minute. In the event that the machine is being difficult, a member of staff is generally on-hand to help.
The rooms really are something special. They are all identical in their features, with the T.V, temperature, black-out blinds and lights being controlled via iPad. Before you ask, yes; it was exactly as cool as it sounds. Free Wi-Fi is available throughout your stay and the fridge comes stocked with free snacks! The kitchen and bar is also open 24/7.
The hotel is in an easily accessible location. The nearest station is Shoreditch High-street Station which has tube links to all over London. The Cereal Killer café is in the area, as well as The Whitechapel Gallery and Boxpark, which is a pop-up shopping centre made from repurposed shipping containers.
My only actual complaint about my stay, involves the lack of plug sockets. The room had one US, one UK and one continental plug, which is great for international travellers. However, when you have multiple devices to charge, it becomes an issue. In general, new-build-hotels almost never have wall sockets next to the bedside lockers; I find this both confusing and enraging. If you’re looking to avoid the feeling, I suggest investing in an extension cable.
All in all, I had a great experience. They hit their target entirely and provided an affordable hotel that still flaunted with style and luxury.